In Boomerang!, Dave Skogen offers a wealth of no-nonsense, battle-tested insights and lessons that are the result of his experiences in leading Skogen’s Festival Foods, a growing regional chain of supermarket stores. The book’s underlying idea is “the boomerang theory,” the fundamental principle that has guided Dave and his teammates in serving customers successfully. It is founded on the belief that extraordinary hospitality rather than ordinary service brings people back, and that organizations that go the extra mile can inspire customers to go the extra mile for them. It is an idea that essentially comes down to one simple question with each business decision: “Will it bring the customer back?”
Dave Skogen, former CEO of Skogen's Festival Foods, a family- and employee-owned company originally founded as Skogen's IGA by Dave's father and mother in 1946 in Onalaska, Wisconsin. Over a period of four decades, Dave was the driving force that lead the company's transformation from a single 3,000-square-foot grocery store into a thriving regional supermarket chain. Today, the company operates more than 25 stores and employs more than 6,000 associates.